African Market Trends and Opportunities

As global trade continues to grow, affiliate agents are becoming a vital part of the international procurement ecosystem. For local agents across Africa, joining affiliate programs can offer access to global markets, diversified income, and long-term partnerships with manufacturers and exporters—especially from trade giants like China, the U.S., and Europe.

1. Who Are Affiliate Procurement Agents?

Affiliate agents act as intermediaries between buyers in their region and international suppliers. They help:

• Identify local demand for products or equipment

• Connect local businesses with vetted global manufacturers

• Assist in documentation, language translation, or payment guidance